- We foster a safe, supportive, and inclusive environment with strong mentorship, where all lab members are encouraged to collaborate, learn, and grow.
- Guided by integrity, sound methodology, community partnership, innovative technology, and accessible information, we carry out meaningful research.
- We prioritize women and gender minorities’ sexual health and well-being along with valuing our participants’ lived experiences.
Our logo, created in partnership with Presence Creative, represents the growth and evolution of our research. Since our lab was formed in 2005, we have made significant progress in contributing to the body of research aimed at improving our understanding of sexual health, reducing stigma, and improving access to evidence-based treatment and information.
Our original cherry blossom lives on in our rebrand with its floral shape. The flower symbolizes women’s health and transformation. The petals represent the diverse topics within our research program, including asexuality, sexual response, sexual desire, mindfulness and meditation. The circular shape of the flower symbolizes various life stages as well as the diverse spectrum of sexuality and gender expression. Moreover, our colour palette and font style and other elements of our design were created with accessibility in mind, designed to ensure that our work is understandable to the general public.
We hope that our logo resonates with our research participants, collaborators, and supporters who we have been so fortunate to work alongside.